HIGHLIGHTS
HIGHLIGHTS
The 2022 Jackrabbit Dance Benchmark Report Includes:
Adapt, grow
and thrive
in 2022
and beyond
Intro
Key metrics like class size, discount percentages and month-to-month income growth are all integral to the success of your dance studio. But without context, these numbers may leave you with more questions than answers.
- Do I have the right class size to maximize tuition revenue?
- Am I offering too many family and student discounts?
- Should I consider adding more staff to my roster?
The list goes on.
This report shares dance industry benchmarks to help you compare your studio’s performance against others from around the world. With this data, you’ll be able to identify opportunities for growth in your studio and where you should focus most of your attention.
On behalf of Jackrabbit Dance and our partners, thank you for reading the 2022 Jackrabbit Dance Benchmark Report.
Emily Correa
Marketing Director
Jackrabbit Technologies
Jackrabbit Technologies
Data Is Key
Key metrics like class size, discount percentages and month-to-month income growth are all integral to the success of your dance studio.
Key Findings
The 2022 Jackrabbit Dance Benchmark Report was compiled using three consecutive years of data, analyzing over 4,000 dance studios that run their businesses on Jackrabbit’s cloud-based class management software. Analyzing this data in aggregate provides extensive operational insights. While Jackrabbit never shares client data without permission, it does share anonymized trend data that can serve as benchmarks for the industries it serves.
After compiling three years of data, a few trends in class-based programs emerged:
© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com.
Compare & Grow
Identify opportunities for program growth and
where you should focus most of your attention.
Identify opportunities for program growth and where you should focus most of your attention.
Our clients constantly adapt, problem-solve and evolve to grow their businesses, and we learn from them every day.
Tracy Egan – Director of Product
Tracy Egan
Director of Product
Insights
Families
To track benchmarks and standards on families, Jackrabbit compared data points on enrollments by month and by year across three program sizes-small, medium, and large. Trends emerged on how the organization’s staff was utilizing Jackrabbit to manage their businesses, how parents were seeking to enroll their children, and how communication on program events, absences and makeups were being tracked.
© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com
© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com
Classes & Students
Class and student data across Jackrabbit clients illustrated the standards on days and times classes are offered as well as the optimal class sizes and tuition models – including discounting and prorating options being offered.
© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com
© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com
Income Growth
In order to set the benchmark highs and lows on financial data across dance studios, Jackrabbit compared data including tuition billing and discounts offered. We also looked at additional streams of revenue offered like pro-shop and merchandise as well as special events and private lesson offerings.
Income Growth
In order to set the benchmark highs and lows on financial data across youth activities programs, Jackrabbit compared data including tuition billing and discounts offered. We also looked at additional streams of revenue offered like pro-shop and merchandise as well as special events and private lesson offerings.
The amazing way our clients have collaborated, shared and adapted during the changing conditions of each and every month has made me proud of our relationship with them. Their dedication to teaching and developing our children shines through even the most challenging times.
Mark Mahoney – CEO & Co-Founder
Mark Mahoney
CEO & Co-Founder
Takeaways
Takeaways
Making decisions was difficult for any owner or leader in the dance industry from 2019 through 2021. With so many new policies and processes in place, it’s common for our clients to wonder what will be here to stay and what’s on its way out.
Trends on the rise:
© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com
Trends say the focus is changing
Trends say the focus is changing
Our team’s internal goal is to ensure that every client succeeds with Jackrabbit and obtains the most value to help them grow. We love to see those wins!
Jorine Jones – Client Services Director
Jorine Jones
Client Services Director
New around here?
Explore How We Can Help Your Business Grow & Succeed
© 2022 Jackrabbit Technologies | All rights reserved. No portion of the Jackrabbit Technologies 2022 Benchmark Report that is published on our websites, in the downloadable e-books, through email communication or shared on our social sharing platforms may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law.
For permissions contact: marketing@jackrabbittech.com
