2023
Dance Studio Industry
Benchmark Report
HIGHLIGHTS
HIGHLIGHTS
The 2023 Jackrabbit Dance Benchmark Report Includes:
Key Findings
The 2023 Jackrabbit Dance Benchmark Report was compiled using four consecutive years of data, analyzing over 4,000 dance studios that run their businesses on Jackrabbit’s cloud-based dance studio management software. Analyzing this data in aggregate provides extensive operational insights. While Jackrabbit never shares client data without permission, it does share anonymized trend data that can serve as benchmarks for the industries it serves.
After compiling four years of data, a few trends in class-based programs emerged:
Our clients constantly adapt, problem-solve and evolve to grow their businesses, and we learn from them every day.
Tracy Egan – Director of Product
Tracy Egan
Director of Product
Methodologies
Families
To track benchmarks and standards on families, Jackrabbit compared data points on enrollments by month and by year across three program sizes-small, medium, and large. Trends emerged on how the organization’s staff was utilizing Jackrabbit to manage their businesses, how parents were seeking to enroll their children, and how communication on program events, absences and makeups were being tracked.
Classes & Students
Class and student data across Jackrabbit clients illustrated the standards on days and times classes are offered as well as the optimal class sizes and tuition models – including discounting and prorating options being offered.
Income Growth
In order to set the benchmark highs and lows on financial data across dance studios, Jackrabbit compared data including tuition billing and discounts offered. We also looked at additional streams of revenue offered like pro-shop and merchandise as well as special events and private lesson offerings.
Income Growth
In order to set the benchmark highs and lows on financial data across youth activities programs, Jackrabbit compared data including tuition billing and discounts offered. We also looked at additional streams of revenue offered like pro-shop and merchandise as well as special events and private lesson offerings.
The amazing way our clients have collaborated, shared and adapted during the changing conditions of each and every month has made me proud of our relationship with them. Their dedication to teaching and developing our children shines through even the most challenging times.
Mark Mahoney – CEO & Co-Founder
Mark Mahoney
CEO & Co-Founder
Takeaways
Takeaways
Compiling each year of the Dance Studio Industry Benchmark Report since 2020 allows our team at Jackrabbit Dance to have a unique view of which elements of your studio you’re willing to adjust and which are off the table.
Trends on the rise:
Our team’s internal goal is to ensure that every client succeeds with Jackrabbit and obtains the most value to help them grow. We love to see those wins!
Jorine Jones – Client Services Director
Jorine Jones
Client Services Director
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