2024
Dance Studio Industry Benchmark Report
Jump into Jackrabbit’s Dance Studio Industry Benchmarks that will enable you to gauge your program’s performance relative to other dance studios globally. Use this information to:
- Determine where to concentrate your efforts with digital tools
- Gain insights into effective communication strategies
- Discover optimal class sizes and service options
- Learn average employee wages
- Evaluate discount trends
Download the 2024 Benchmarks Report
Notable Findings
Customer & Staff Loyalty
Studios should invest in technology to improve customer experience and streamline operations, consider family-centric approaches in marketing and customer service, offer positive work environments to retain quality staff, and ensure payment and policy systems are user-friendly.
Enrollment Growth
Consistent growth rates for all studio sizes seen in 2022-2023 are stabilizing, so studios should diversify services and explore additional revenue streams for continued growth, and smaller studios should look to explore niche offerings to compete with larger competitors.
Revenue & Expenses
Studios should evaluate pricing strategies to balance competitiveness and profitability, consider careful planning and budget management due to increased inflation and staff wage increases, and ensure the right balance between attracting students and maintaining profitability.
