Benchmarks
2022 Jackrabbit Dance Benchmark Report

2022

2022

Jackrabbit Industry

Jackrabbit
Industry

BENCHMARKS

BENCHMARKS

The 2022 Jackrabbit Dance Benchmark Report features statistics from over 4,000 dance businesses across the dance industry using Jackrabbit software.

HIGHLIGHTS

HIGHLIGHTS

The 2022 Jackrabbit Dance Benchmark Report Includes:

KEY FINDINGS

Dance studio leaders renewed their focus on growth by adding creative new revenue streams and staff enablement tools to business operations.

INSIGHTS

Our benchmarks focus on the core processes and workflows in class-based businesses based on four categories – families, students, staff and financials.

TAKEAWAYS

By looking at trends from the last 3 years, our team was able to compile predictions and recommendations for growing the dance studio industry.

Ready to compare YOUR business baseline to over 4,000 dance studios running on Jackrabbit Technologies’ cloud-based dance studio management software platform?

LET’S DIVE IN

LET’S DIVE IN

2022 Jackrabbit Dance Benchmark Report Intro

Adapt, grow

and thrive

in 2022

and beyond

Intro

Key metrics like class size, discount percentages and month-to-month income growth are all integral to the success of your dance studio. But without context, these numbers may leave you with more questions than answers.

  • Do I have the right class size to maximize tuition revenue?
  • Am I offering too many family and student discounts?
  • Should I consider adding more staff to my roster?

The list goes on.

This report shares dance industry benchmarks to help you compare your studio’s performance against others from around the world. With this data, you’ll be able to identify opportunities for growth in your studio and where you should focus most of your attention.

On behalf of Jackrabbit Dance and our partners, thank you for reading the 2022 Jackrabbit Dance Benchmark Report.

Emily Correa

Marketing Director

Jackrabbit Technologies
Jackrabbit Technologies

Data Is Key

Key metrics like class size, discount percentages and month-to-month income growth are all integral to the success of your dance studio.

Key Findings

The 2022 Jackrabbit Dance Benchmark Report was compiled using three consecutive years of data, analyzing over 4,000 dance studios that run their businesses on Jackrabbit’s cloud-based class management software. Analyzing this data in aggregate provides extensive operational insights. While Jackrabbit never shares client data without permission, it does share anonymized trend data that can serve as benchmarks for the industries it serves.

After compiling three years of data, a few trends in class-based programs emerged:

  • 01 | Family count increased with Jackrabbit usage establishing a correlation between enrollment growth and system optimization.
  • 02 | Improved or new revenue streams increased profit margins by cutting back expenses and implementing value-adds worth charging customers more for.
  • 03 | Additional classes, events and supplemental offerings were added across businesses to engage customers and recoup profit losses.
  • 04 | The average business increased class tuition prices by 7% and added additional convenience fees.
  • 05 | The average program increased staff salary and added more staff to accommodate scheduling issues.
2022 Jackrabbit Dance Benchmark Report - Key Findings Infographic

© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com.

Compare & Grow

Gather Your Studio’s Data

Identify opportunities for program growth and
where you should focus most of your attention.

Identify opportunities for program growth and where you should focus most of your attention.

Compare Your Program's Data Against Trends in the Youth Activities Center Industry

Our clients constantly adapt, problem-solve and evolve to grow their businesses, and we learn from them every day.

Tracy Egan – Director of Product

Tracy Egan
Director of Product

Insights

2022 Jackrabbit Benchmark Report - Insights2022 Jackrabbit Dance Benchmark Report - Insights
  • 3 Years of Data
  • 19 Countries
  • 4K Studios

Families

To track benchmarks and standards on families, Jackrabbit compared data points on enrollments by month and by year across three program sizes-small, medium, and large. Trends emerged on how the organization’s staff was utilizing Jackrabbit to manage their businesses, how parents were seeking to enroll their children, and how communication on program events, absences and makeups were being tracked.

2022 Jackrabbit Dance Benchmark Report - Insights Families Infographic

© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com

2022 Jackrabbit Dance Benchmark Report Insights - Classes & Students Infographic

© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com

Classes & Students

Class and student data across Jackrabbit clients illustrated the standards on days and times classes are offered as well as the optimal class sizes and tuition models – including discounting and prorating options being offered.

Classes & Students

Class and student data across Jackrabbit clients illustrated the standards on days and times classes are offered as well as the optimal class sizes and tuition models – including discounting and prorating options being offered.

Staff

Staff, coach and instructor data was tracked across US-based businesses of three different sizes in order to standardize the rate of pay in US dollars. Benchmark data compared employment types, average salary info by role and schedule type.

2022 Jackrabbit Dance Benchmark Report Insights - Staff Infographic

© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com

2022 Jackrabbit Dance Benchmark Report Insights - Income Growth Infographic

© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com

Income Growth

In order to set the benchmark highs and lows on financial data across dance studios, Jackrabbit compared data including tuition billing and discounts offered. We also looked at additional streams of revenue offered like pro-shop and merchandise as well as special events and private lesson offerings.

Income Growth

In order to set the benchmark highs and lows on financial data across youth activities programs, Jackrabbit compared data including tuition billing and discounts offered. We also looked at additional streams of revenue offered like pro-shop and merchandise as well as special events and private lesson offerings.

The amazing way our clients have collaborated, shared and adapted during the changing conditions of each and every month has made me proud of our relationship with them. Their dedication to teaching and developing our children shines through even the most challenging times.

Mark Mahoney – CEO & Co-Founder

Mark Mahoney
CEO & Co-Founder

Takeaways

Takeaways

Jackrabbit Technologies: Our goal is to help YOU succeed!
Jackrabbit Technologies: Our goal is to help YOU succeed!

Making decisions was difficult for any owner or leader in the dance industry from 2019 through 2021. With so many new policies and processes in place, it’s common for our clients to wonder what will be here to stay and what’s on its way out.

Trends on the rise:

  • 01 | Flexible Billing & Payment Options
  • 02 | Creative Approach to Revenue Growth
  • 03 | Shift from Staff Engagement to Enablement
  • 04 | Renewed Commitment to Customer Service
  • 05 | Enhanced Business Security & Protections
  • 01 | Flexible Billing & Payment Options
  • 02 | Creative Approach to Revenue Growth
  • 03 | Shift from Staff Engagement to Enablement
  • 04 | Renewed Commitment to Customer Service
  • 05 | Enhanced Business Security & Protections
Explore Studio Trends On the Rise

© 2022 Jackrabbit Technologies | All rights reserved. No portion of this data may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law. For permissions contact: marketing@jackrabbittech.com

Trends say the focus is changing

Trends say the focus is changing

Our team’s internal goal is to ensure that every client succeeds with Jackrabbit and obtains the most value to help them grow. We love to see those wins!

Jorine Jones – Client Services Director

Jorine Jones
Client Services Director

2022 Jackrabbit
Industry Report

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2022 Jackrabbit Dance Industry Benchmark Report - Download the Full Report

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© 2022 Jackrabbit Technologies | All rights reserved. No portion of the Jackrabbit Technologies 2022 Benchmark Report that is published on our websites, in the downloadable e-books, through email communication or shared on our social sharing platforms may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law.

For permissions contact: marketing@jackrabbittech.com

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