Benchmarks

2023

Dance Studio Industry
Benchmark Report

2023 Jackrabbit
Industry Report

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THE FULL REPORT

HIGHLIGHTS

HIGHLIGHTS

The 2023 Jackrabbit Dance Benchmark Report Includes:

KEY FINDINGS

Dance studio faced the increasing cost of business, growth challenges and revenue opportunities by adding enablement tools to business operations.

METHODOLOGIES

Our benchmarks focus on the core processes and workflows in studio-based businesses based on four categories – families, students, staff and financials.

TAKEAWAYS

By looking at trends from the last four years, our team was able to compile predictions and recommendations for growing the dance studio industry.

Ready to compare your business baseline to over 4,000 dance studios running on Jackrabbit Technologies’ cloud-based dance studio management software platform?

LET’S DIVE IN

LET’S DIVE IN

Key Findings

The 2023 Jackrabbit Dance Benchmark Report was compiled using four consecutive years of data, analyzing over 4,000 dance studios that run their businesses on Jackrabbit’s cloud-based dance studio management software. Analyzing this data in aggregate provides extensive operational insights. While Jackrabbit never shares client data without permission, it does share anonymized trend data that can serve as benchmarks for the industries it serves.

After compiling four years of data, a few trends in class-based programs emerged:

  • Throughout this year’s report, there is a continued theme of dance studios approaching the rising cost of doing business in new ways.
  • Expenses are Up | Inflation, as well as supply chain issues and workforce challenges forced studio owners and managers to cut back where necessary and automate as many rote procedures as possible.
  • Scaling for Growth | Additional classes, events and supplemental offerings were added across businesses to engage customers and recoup profit losses.
  • Revenue Opportunities | The average business increased class tuition prices by 7% and added additional store front items and payment policies.
  • Data-Driven Decisions | Studios were more hungry for data then ever, relying on reports, dashboards and key metrics to make mission-critical decisions throughout their seasons.
2022 Jackrabbit Dance Benchmark Report - Key Findings Infographic

Our clients constantly adapt, problem-solve and evolve to grow their businesses, and we learn from them every day.

Tracy Egan – Director of Product

Tracy Egan
Director of Product

Methodologies

4K

Organizations

4

Years of Data

4

Business Sizes

27

Countries

Families

To track benchmarks and standards on families, Jackrabbit compared data points on enrollments by month and by year across three program sizes-small, medium, and large. Trends emerged on how the organization’s staff was utilizing Jackrabbit to manage their businesses, how parents were seeking to enroll their children, and how communication on program events, absences and makeups were being tracked.

Classes & Students

Class and student data across Jackrabbit clients illustrated the standards on days and times classes are offered as well as the optimal class sizes and tuition models – including discounting and prorating options being offered.

Classes & Students

Class and student data across Jackrabbit clients illustrated the standards on days and times classes are offered as well as the optimal class sizes and tuition models – including discounting and prorating options being offered.

Staff

Staff, coach and instructor data was tracked across US-based businesses of three different sizes in order to standardize the rate of pay in US dollars. Benchmark data compared employment types, average salary info by role and schedule type.

Income Growth

In order to set the benchmark highs and lows on financial data across dance studios, Jackrabbit compared data including tuition billing and discounts offered. We also looked at additional streams of revenue offered like pro-shop and merchandise as well as special events and private lesson offerings.

Income Growth

In order to set the benchmark highs and lows on financial data across youth activities programs, Jackrabbit compared data including tuition billing and discounts offered. We also looked at additional streams of revenue offered like pro-shop and merchandise as well as special events and private lesson offerings.

The amazing way our clients have collaborated, shared and adapted during the changing conditions of each and every month has made me proud of our relationship with them. Their dedication to teaching and developing our children shines through even the most challenging times.

Mark Mahoney – CEO & Co-Founder

Mark Mahoney
CEO & Co-Founder

Takeaways

Takeaways

Jackrabbit Technologies: Our goal is to help YOU succeed!
Jackrabbit Technologies: Our goal is to help YOU succeed!

Compiling each year of the Dance Studio Industry Benchmark Report since 2020 allows our team at Jackrabbit Dance to have a unique view of which elements of your studio you’re willing to adjust and which are off the table.

Trends on the rise:

  • 01 | Business intelligence reporting
  • 02 | Operational policy protections
  • 03 | Creative staffing & automation approaches
  • 04 | Low effort, high-touch customer service options
  • 05 | Discounting, prorating and promotions
  • 01 | Flexible Billing & Payment Options
  • 02 | Creative Approach to Revenue Growth
  • 03 | Shift from Staff Engagement to Enablement
  • 04 | Renewed Commitment to Customer Service
  • 05 | Enhanced Business Security & Protections

Trends say the focus is changing

Trends say the focus is changing

Our team’s internal goal is to ensure that every client succeeds with Jackrabbit and obtains the most value to help them grow. We love to see those wins!

Jorine Jones – Client Services Director

Jorine Jones
Client Services Director

2023 Jackrabbit
Industry Reports

DOWNLOAD

THE FULL REPORT

2022 Jackrabbit Dance Industry Benchmark Report - Download the Full Report

We Know the Industry

Our technology experts attend industry trade shows and conferences to stay on top of industry trends and share how our software can help your business.

We Offer Custom Live Demos

See how Jackrabbit Dance can save you time while helping you increase enrollment, retention, revenue, efficiency, and overall customer satisfaction.

Try Jackrabbit Dance for Free

We’ll import your dance studio’s current data so you can try out our life-changing software for yourself, FREE for 30 days. We know you’ll love our Jackrabbit Dance.

We Know the Industry

Our technology experts attend industry trade shows and conferences to stay on top of industry trends and share how our software can help your business.

We Offer Custom Live Demos

See how Jackrabbit Dance can save you time while helping you increase enrollment, retention, revenue, efficiency, and overall customer satisfaction.

Try Jackrabbit Dance for Free

We’ll import your dance studio’s current data so you can try out our life-changing software for yourself, FREE for 30 days. We know you’ll love Jackrabbit Dance.

We Know the Industry

Our technology experts attend industry trade shows and conferences to stay on top of industry trends and share how our class management software can help your business.

We Offer Custom Live Demos

See how Jackrabbit Dance can save you time and money while helping you increase enrollment, retention, revenue, efficiency, and overall customer satisfaction.

Try Jackrabbit Dance for Free

We’ll import your dance studio’s current data so you can try out our life-changing software for yourself, FREE for 30 days. We know you’ll love Jackrabbit Dance.

© 2023 Jackrabbit Technologies | All rights reserved. No portion of the Jackrabbit Technologies 2023 Benchmark Report that is published on our websites, in the downloadable e-books, through email communication or shared on our social sharing platforms may be reproduced in any form without permission from the publisher, except as permitted by U.S. copyright law.

For permissions contact: marketing@jackrabbittech.com

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