Your subject line is really important because it’s the first impression you’ll make on your readers. Your subject line is without a doubt the most important part of your email campaign. You get 100% eyeshare from it regardless of whether or not an email is opened.

The goal of a subject line is to stand out in the inbox, grab your readers’ attention, and convince them to open your email.

Here are 5 tips for writing an effective subject line.

1. Stay short and sweet – Remember that a lot of readers are going to be looking at your email from a mobile device, so you have a small space to work with. For best results, limit your subject line to about 40 characters so that nothing gets cut off. Think five to seven words.
2. Avoid anything spammy – Certain language like ‘Buy Now’ or ‘Free,’ or loud punctuation like all caps or multiple exclamation points can send your email to the spam folder. You can use this spam checker tool to test the spammyness of your email.
3. Ask a question – Questions are great because they pique your audience’s interest. If a contact is scrolling through their inbox and they see a question, they’ll want to click on your message to get an answer from your business.
4. Include a deadline – I think we all know what it’s like to wait until the last minute to do something. By including a deadline, you’ll create a sense of urgency with your reader and you’ll show them that your message is timely and that they should open it.
5. Add a list – People love lists because it’s really easy to digest the information. They know when they open your email they’ll have a really clearly laid out set of points that they can scan through quickly.

What questions do you have about subject lines? Share below.