Popular Dance Studio Events That Generate Additional Revenue

Each fall, dance studios see a dip in the number of students enrolling for classes. This doesn’t mean that the potential to add additional revenue to your bottom line has to dip as well. This does mean that your dance studio needs to get creative when thinking about additional revenue streams. Luckily, we’ve done the work for you. 

According to the 2022 Dance Studio Industry Benchmark Report, dance studios host an average of 70 events per quarter to infuse their studios with non-traditional revenue generated from monthly or weekly tuition.

We polled Jackrabbit Dance users to discover which events at their studios are most popular and lucrative. Here’s what they had to say.

5 Events That Generate Additional Revenue at Dance Studios

popular dance studio events to generate revenue

How to Host Events at my Dance Studio?

When you decide to host an event at your dance studio, you’ll want to make sure it runs as smoothly as possible. By focusing on these five details you’ll be able to lay the groundwork for amazing events at your studio that students will love.

Make sure the time of week and day works well for the audience the event is targeted to.

Have an event timeline and length of event that works for your audience. Typically a two-hour window works best.

Prepare for your event by gathering supplies and giving volunteers and staff clearly defined roles and responsibilities.

Make registering for your event easy by allowing guests to register online.

Family events at your dance studio should be rewarding and provide value to both you and your customers. Learn how other business owners are relying on Jackrabbit to help execute one of the most popular events you can host at your dance studio — birthday parties.  Watch the panel discussion now!

About the Author:

A lifetime dancer turned marketing professional, Molly pulls from her experiences in the dance studio to connect with Jackrabbit clients. As part of Jackrabbit's Marketing team, Molly focuses on providing Jackrabbit clients with exciting class management tips and loves sharing the benefits of using Jackrabbit Class with anyone who will listen! In her spare time, you can find Molly in the backyard with her family or in Boone, NC cheering on the Mountaineers of App State!

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