This week only, I’ve already looked over about 20 dance studio websites—which is what sparked today’s post. You see, time and time again I visit a studio’s website only to see one or more of the same 3 mistakes again and again—mistakes that are costing studios money. Today I want to clear the air by sharing with you these no-no’s and begin ridding the dance world of them for once and for all.
Mistake #1 – Social Media Logos Everywhere
I get it. We all want more followers on Facebook, Instagram, Pinterest, Twitter and more. But by overloading your studio’s website with social media live feeds or links, you might actually be missing out on enquiries from potential new students. Think about it: say I’m looking at your website for information on classes for my child or myself, and before I can click to contact you or opt in for a trial class, I get distracted by your social media icons and click over to your Facebook page. There I get distracted by your newsfeed. Just like that, your new student lead is gone. My suggestion? People will find you on social media. Take the icons and links off your website.
Mistake #2 – No Video
Today’s world is one that loves visual stimulation. We want great imagery, but we also want video. A video can really capture who you are and what your studio is about in a way that no other medium can do, and it’s a great way to showcase your studio’s personality. And yet I’m not seeing many videos out there. Invest—and you don’t need a Hollywood budget—in having a video created for your studio that includes clips from class, teachers talking to camera, and you, the Studio Owner, speaking about your vision and why you created your studio. Video is a fast, efficient way to build trust and credibility with potential students and parents.
Mistake #3 – Too Much Content
I often talk about how your website’s focus should be on new student acquisition rather than serving as an encyclopedia for current students—but still I see quite a few studio websites out there that contain far too much information. My suggestion? Do a website audit and cull any information that’s not relevant or useful for new students. You want your website to encourage them to take some kind of action, whether it’s to phone you about classes, send an email or opt in for an offer.
Now is the time to take action. If you know your website needs an overhaul, jump to it this week!