1 location, 600+ students, 22 instructors and administrators
Brandi Wix, Christina Wiginton, Kensey Mimbs
CK DanceWorks set its sights on making their studio the best at providing lessons to students and the easiest for parents to do business with. The owners knew those two factors would determine their success in winning clients. Online features, web-based platform and automation were musts as were ease of use and flexibility.
CK DanceWorks implemented Jackrabbit and quickly began to benefit from its powerful features and web-based platform. The efficiencies the system enabled within their operations freed the owners to make and execute on pretty aggressive growth plans. Because registration and billing processes were automated and data was so easily accessible, the owners were able to get out into the community and develop relationships that produced their phenomenal growth.
After moving their operations into a new, larger facility, CK DanceWorks is leveraging their Jackrabbit system for even greater efficiencies. Their previous system didn’t even offer mass email features so CK truly appreciates the value of the mass communication tools in Jackrabbit. While pushing the features they know to the max, CK DanceWorks is learning to leverage components that are newer to them like marketing campaign tracking and lead management so they can use Jackrabbit to offer their students even more.
JACKRABBIT ADDED VALUE
Jackrabbit has provided a platform of efficiencies that enabled CK DanceWorks to thrive. CK’s owners have used their own creativity and Jackrabbit’s flexibility to wow their students and quickly become growth leaders.
“Parents can literally sit in their pajamas at 3 o’clock in the morning if they need to sign their kids up for dance … Everything is right there at their fingertips.” — Christina Wiginton, CK DanceWorks
See what CK DanceWorks has to say about Jackrabbit on YouTube.
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