When trying to build your dance studio enrollment count, there can be a lot of conflicting information out there. While there are many ways to grow your studio, the bottom line is that you need to keep the students you have and bring in new leads. By nurturing this relationship with high-quality leads, you are more likely to have new, dedicated students.
What are dance studio high-quality leads?
When it comes to leads, there’s always the ever-present argument of quality versus quantity. For some businesses, quantity may be the solution for growth. When it comes to dance studios, high-quality leads are your answer. So, what are high-quality leads?
High-quality leads = the right customers for your studio. Customers who are already aware of the services you offer and are actively looking for dance classes or dance camps to enroll in. These leads, in comparison to lower-quality leads, are more likely to enroll at your studio and increase your customer lifetime value and retention rate. Now that you know the difference in high-quality leads, let’s talk about how you can increase the number coming into your studio.
4 ways to increase leads at your dance studio
Identify Your Target Audience
To identify your dance studio’s target audience, start by looking at what services and classes you offer. Do you offer classes for all ages or do you cater to very specific ages? Do you offer hip-hop and jazz classes or does your dance studio only offer ballet? What additional services do you offer, like summer camps or birthday parties? These are the types of questions that will help you identify your target audience.
Once you have identified what kind of customers you want to target, you’re ready to start planning your marketing strategy to attract high-quality leads.
Use the Right Marketing Platforms
There are so many different platforms to market your dance studio and choosing the right one is important to attracting the right customers. Keep a pulse on where conversations happen in your town. Is there a popular Facebook group for parents? What about a small coffee shop that many people frequent? Post something in that active Facebook group and leave some flyers at the coffee shop advertising your studio.
If you have already covered those bases, consider investing in some paid advertising. Run a summer special and pay for some Meta ads. Publish a customer testimonial and a quick description of your offerings in a local parent magazine or digital newsletter. Make sure you’re tracking where new customers have come from on your registration form. This will help you figure out what marketing tactics are working and where you should allocate your resources.
Create a Positive Customer Experience
From the second your customers interact with your dance studio, they are creating an opinion. It’s up to you to make sure they have a positive experience. Offering things that make customers’ lives easier such as online registration, parent portals, automatic billing and even self check-in at the studio will help create a positive customer experience. Other things that can impact the customer experience include:
- Following up with parents and students regularly.
- Making sure they are alerted to class changes by text message or email.
- Giving them all of the information they need for recitals well in advance.
- Sending out a bi-weekly or monthly newsletter.
All of these small things can greatly impact your customer’s experience.
Consider creating a referral program encouraging customers to talk about your business. Customer’s with a positive experience are more likely to sing the praises of your dance studio leading to high-quality leads. Word-of-mouth marketing is free marketing – and everyone loves free.
Optimize Your Website
Sometimes, your dance studio website is the first thing customers will encounter when researching your business. Make sure that your website is an accurate reflection of your studio. Include things like photos and videos, accurate information, and a contact form. Make registration easy by offering online registration and an updated list of class schedules. By including all of these things, search engines are more likely to drive traffic to your site and lead to new customers.
When all of your high-quality leads begin to come in, you need a solution that allows you to organize and track them. When using dance studio management software that offers a lead file, you can keep the information of these leads in an easy-to-access digital database. Regularly communicate with those in your lead file by sending them emails with promotions, upcoming events, or exciting happenings at your studio. When they become students, move them out of the lead file and reach out to new high-quality leads.
Bringing high-quality leads to your dance studio is a long game and it can take a while for you to reap the benefits. By focusing on these four tips, you will soon see an increase in enrollment and a positive change in your revenue. Adopt dance studio management software to help keep things simple while working to scale your business. Start now and pay later with Jackrabbit Dance.
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