Communication with your customers starts the second they first hear about your dance studio – whether through social media, newsletters, welcome emails, or word of mouth. From there, every email, text, and update shapes their experience with you. 

But when messages don’t get through, parents miss important details, policies feel unclear, and frustration builds. And frustrated parents rarely stick around. Strong, consistent communication is key to keeping dancers engaged and building loyalty.

Finding a way to automate your communication strategy with a studio management software makes your life easier and ensures scheduled communication. That’s where Jackrabbit Dance comes in. With email, text messaging, a custom-branded mobile app, and the Parent Portal, you have all the tools to keep families informed and connected in one place.

Email Communication

Email remains one of the most reliable ways to reach parents – and it’s even more effective when it’s easy to manage.

With Jackrabbit Dance, you can:

• Send emails directly from the application
• Save templates for welcome notes, class announcements, or seasonal updates
• Use powerful reporting features to give you insight to your email strategy

Want to take it a step further? Jackrabbit also integrates with Zapier and your CRM, so you can automate tasks like sending a welcome email when families enroll, scheduling reminders, or syncing contact updates directly into your CRM. That way, communication stays consistent – making sure nothing slips through the cracks.

Text Messaging

Sometimes you need to get a message out fast. For last-minute cancellations or quick reminders, text messaging is the most immediate option.

With Jackrabbit Dance, you can send texts directly from your software and reach the right families in seconds. Parents appreciate timely u7pdates, and you gain peace of mind knowing important information won’t get lost in crowded inboxes.

Mobile App

Parents rely on their smartphones for everything – and with Jackrabbit Plus, your studio can be right there too. Through your custom-branded mobile app, families can access the Parent Portal, pay bills, track punch cards, and check class or event details.

Best of all, push notifications give you a direct line to parents. Whether it’s a schedule change, a policy update, or a simple reminder, push notifications make sure your families never miss what matters. 

Parent Portal

The Parent Portal does more than handle registrations and payments. It’s also a central hub for parent communication:

• Parents can see custom login messages you post (great for reminders, policy notes, or seasonal messages)
• A record of past emails is always available for reference
• Families can view policies they’ve agreed to, upload health details, and find class resources like recital music or costume notes

By giving parents one place to find everything, you cut down on repeated questions and make communication a two-way street.

Why Parent Communication Matters

Every parent has a preferred way of receiving updates. That’s why Jackrabbit Dance gives you multiple channels – email, text, app, and portal – so you can meet families where they are. Consistency builds trust, convenience creates loyalty, and strong communication helps you keep dancers engaged for the long term.

Start a free trial of Jackrabbit Dance today and enjoy our 90-day money-back guarantee.