Don’t Forget These Students
When you’re aiming to boost student numbers, who are you targeting with your marketing? It’s not a trick question, I promise. But I do know your answer already: most Studio Owners would say that they’re looking to get their studio in front of new students. Some of you might say that you’re promoting your referral […]
Are you on the map, the Google Map?
Have you ever received a call from a potential customer that just can’t find your location? They’ve been googling you with no luck and seem frustrated. That’s because you haven’t told Google exactly where your location is. This can be rectified very easily. I’ll show you how! Step 1: Go to Google My Business Go […]
Tracking Visitors To Your Website – Google Analytics
Now that you’re on the map, how do you know if people are actually finding your website and location through Google? The answer. Google Analytics. I’ll show you how to set this up on your studio’s website and in future posts we’ll talk about looking through the data and understanding where the visitors are coming […]
Build Your Business House
Written by Frank Sahlein Building a business is like building a house – we want them both solid and strong. It benefits the children who participate, the parents who trust us and pay the bills, our amazing staff members who deliver the services, and ourselves as owners or administrators. In building a house, we need […]
3 Website Mistakes Dance Studios Make
This week only, I’ve already looked over about 20 dance studio websites—which is what sparked today’s post. You see, time and time again I visit a studio’s website only to see one or more of the same 3 mistakes again and again—mistakes that are costing studios money. Today I want to clear the air by […]
Smartphone Technology and Your Studio
The use of technology has continued to expand among many dance studios. Activities like scheduling classes and keeping calendars are moving out of the office and into online registration systems. And online registration has moved beyond the use of a desktop computer and is now being used by parents on their Smartphones. This capability […]
Mom, Can We Talk?
“Mom, can we talk?” she mutters as she slowly begins descending the stairs. Oh, mercy me! My mind races. This could be about anything. Is someone teasing her at school? Maybe ballet frustrations. Or perhaps she has something to confess. And then it begins to register. A quiver that can’t be heard, but one I […]
Washing & Drying The Dishes: A Story of Leadership
When I was a little girl “loading the dishwasher” meant making sure that my sister and I had a sufficient amount to eat for dinner!! There was no machine to fill with semi-rinsed off dishes. We had our four hands, two tubs, soap, hot water, a dish rag and a scrubby, a dish rack and […]
Residentially Yours: Summer Intensive Living
AUDIO BLOG. We are inching even closer. By now you are preparing to head out to your chosen summer intensive while composing a what to pack list. Have you shopped for new tights and leotards? What about perusing new bedding for your dorm room? While in prep mode, enjoy this note from your residence director. A bit […]
Is your studio clean?
Written by Chasta Hamilton Your studio’s cleanliness directly represents and impacts your brand, and you want your clients’ to have a great impression of your business and facility. Here are some tips to consider/implement: (1) Is your studio regularly swept, mopped, and sanitized? (2) Do you do daily inspections of your bathrooms, mirrors, and entrance […]