When we analyzed the data of over 9,000 youth activity centers for our 2021 Industry Benchmark Report, we spotted three dance studio trends on the rise that studio owners should be aware of when planning for the 2021-2022 season.
3 dance studio trends on the rise
Allow parents to schedule absences and makeups
Do you allow parents to schedule absences and makeups at your studio? If you don’t, we encourage you to start. Here’s why.
Data shows that 56 percent of all absences reported in 2020 had subsequent makeups scheduled. This tells studio owners that allowing parents to schedule makeups after a student misses class is more than just a convenience – it can actually drive revenue for your studio.
Parents expect the convenience of being able to schedule a makeup class for their student, but they aren’t fully taking advantage of the option. This means that by simply updating your policies to allow parents to schedule absences and makeup, your studio could increase your profit margin.
Target markets are shifting
Last year, dance studios saw an increase in the average age of their target market from preschool and young elementary to upper elementary-aged students.
With traditional school schedules returning across the world, the marketing and enrollment focus for your studio may need to shift back to attracting the younger student market.
(–> Get the skinny on how to promote your dance studio to new students)
Prorate tuition over offering discounts
Do marketing promotions and other random discounts have your team seeing double? The data used in this year’s Industry Benchmark Report shows that discounts such as these are moderately declining.
Why is that?
One can conclude that prorating tuition through the use of dance studio software eliminates the possibility of human error often seen when calculating discounts on tuition. Dance studios can benefit by creating prorating formulas that encourage families to enroll during a billing cycle instead of waiting for the next to start.
The end of unexpected policy and procedure changes is near in site. Our data suggests these three trends are here to stay. Download the full Jackrabbit Dance Industry Benchmark Report to discover two bonus trends and gain access to valuable key metrics you can use to help grow your program.
Download the 2021 Jackrabbit Dance Benchmark Report
